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Product launch colour palettes

Product-launch palettes for keynote slides, teaser posts, landing pages, packaging and pop-up shops. Each one gives neutral surfaces plus one or two strong accents, so headlines and buttons stand out.

24 palettes · Occasions and celebrations · All occasions

Make your own: Design preview · Contrast checker

Product launch palettes

Showing 24 of 24 palettes.

Launch Day

Featured · 5 colours · Mid-tone · Balanced · Warm

A dark stage with a flame orange and gold: launch-day banners and slides.

Keynote Stage

5 colours · Dark · Muted · Cool

Stage blacks with one bright blue for headlines.

Fresh Software

5 colours · Mid-tone · Balanced · Cool

White and pale indigo with an indigo primary and a green success colour.

Hype Gradient

5 colours · Mid-tone · Vivid · Warm

A purple-to-gold run for teaser posts and countdowns.

Eco Product

5 colours · Mid-tone · Balanced · Warm

Natural paper, leaf greens and a honey for sustainable products.

Beauty Launch

4 colours · Mid-tone · Muted · Warm

Blush and nude tones with black: beauty and skincare launches.

New Gadget

5 colours · Mid-tone · Balanced · Mixed

Aluminium greys with cyan and magenta highlights.

Food Launch

5 colours · Mid-tone · Balanced · Warm

Appetising golds, orange and herb green.

Fashion Drop

4 colours · Mid-tone · Muted · Warm

Cream and stone with black and a red for a fashion release.

Mobile App Launch

5 colours · Mid-tone · Balanced · Mixed

White and grey surfaces with a pink and violet for app screens.

Premium Drink

5 colours · Dark · Muted · Warm

Black, bronze, champagne and a bottle green.

Toy Launch

5 colours · Mid-tone · Vivid · Mixed

Bold toy colours on white for packaging and launch posts.

Finance App Launch

5 colours · Mid-tone · Balanced · Cool

Calm greys, a deep blue, teal and an amber.

Electric Teaser

5 colours · Mid-tone · Vivid · Mixed

Neon accents on near-black for teaser videos.

Press Kit

5 colours · Mid-tone · Muted · Cool

Neutral, readable press-kit colours with one blue.

Pop-Up Shop

5 colours · Mid-tone · Balanced · Warm

Warm pop-up colours from apricot to deep red.

Game Launch

5 colours · Mid-tone · Vivid · Cool

Arcade pinks and cyans on deep purple.

AI Product

5 colours · Mid-tone · Balanced · Cool

Deep blue-black with violet and cyan glows and a light slate for text.

Creative Agency

5 colours · Mid-tone · Vivid · Warm

Off-white and black with three confident accents for a creative studio.

Glowing CMY

5 colours · Mid-tone · Vivid · Mixed

Glowing cyan, magenta and yellow on near-black. Tech launches and gaming.

Online Shop

5 colours · Mid-tone · Balanced · Warm

White and zinc greys with black, a sale orange and a success green.

Health App

5 colours · Mid-tone · Balanced · Cool

White and pale blue with a clear blue, a deep navy and a teal for success states.

Dark Interface

5 colours · Dark · Muted · Cool

Three dark surfaces, light text and a violet accent for dark-mode apps.

Sustainable Brand

5 colours · Mid-tone · Muted · Warm

Natural paper, sage and forest green with a honey accent.

See the colours in use

Ways to use these colours

Landing pages and slides

Use the neutrals for backgrounds and text, and keep the brightest accent for one action per screen. Check text in the contrast checker.

Teasers and social posts

The dark palettes with neon accents suit countdowns; Hype Gradient suits animated backgrounds.